Boutique Hotel
At a boutique property, the risk cuts both ways — the wrong pricing can leave rooms empty, or erode the brand if you discount too hard. Guests choose you for your character and your reviews, not a chain name, so we price against the handful of properties you actually compete with and work to convert that reputation into bookings that come straight to you.
What's included
Premium pricing strategy
We price rooms to match your property's premium positioning, not just to fill beds.
AI-powered market demand
Our AI-assisted tool reads market demand and competitor movement, so your rates stay competitive without checking each platform by hand.
AI-powered compset tracking
We check your room rate against a handful of properties truly like yours nearby, not the whole city, and use AI-assisted forecasting to see demand coming before it hits.
ADR protection by avoiding excessive discounts
We avoid steep discounting that could hurt how guests perceive your property.
Direct booking incentive design
We design direct-rate incentives and return-guest offers, so more bookings come straight to you instead of through an OTA.
AI-powered ORM analysis with fast review replies
Our AI-assisted tools track your online reviews and reply on your behalf where enabled — since for a boutique property, your reputation often is the brand.
Weekly revenue report, plus biweekly and monthly review meetings
A weekly report, with review meetings twice a month and a monthly meeting to plan ahead.
Curated experience upsell
Ideas to help your team sell what makes you different — a signature breakfast, a local experience, a character room upgrade — instead of generic add-ons.
Why choose us?
Guests choose you for experience.
Your review score and the experience guests actually have are what sell the next booking. AI-powered ORM analysis and fast review replies keep that reputation actively managed, not just tracked.
Your rate should reflect what makes you different.
Premium pricing strategy and AI-powered compset tracking against truly comparable boutique properties, plus curated experience upsell — a signature breakfast, a local experience, a character upgrade — help your rate hold without needing to be the cheapest option nearby.
Product pricing model
Gold
Platinum
Frequently asked questions
Will you discount my rooms to fill them?
No. For a boutique property, protecting your rate positioning matters as much as occupancy. We avoid steep discounting that could cheapen how guests see your property, and focus instead on pricing to demand and growing direct bookings.
How do you help me get more direct bookings?
We design direct-rate incentives and return-guest offers, and track where bookings are leaking to OTAs — so more guests book straight with you, which matters even more for a smaller property where OTA commission eats a bigger share of each stay.
How do you use my online reputation?
We can't control your reviews or service, but we track them through AI-powered ORM analysis and reply to reviews quickly on your behalf where enabled — since for a boutique property, your reputation often is the brand.
How is AI used in the Platinum plan?
AI assists our team — it isn't left to run on its own. Our internal AI-powered tool speeds up compset tracking and demand forecasting, and drafts review replies, while our revenue managers stay accountable for your pricing.
What is the difference between the Gold and Platinum plans?
Gold covers dynamic pricing, weekly compset against 3 comparable boutique properties, demand forecasting, reporting, an ORM report, automated review replies, direct booking incentive design and biweekly plus monthly review meetings, with a dedicated RM. Platinum adds AI-assisted dynamic pricing based on demand and compset data, a deeper ORM report with competitor comparison, review replies within an hour, weekly plus monthly review meetings, and an RM Head alongside your dedicated RM.